top of page

Profile

I am a UX Researcher currently working in the finance industry where I research on customer pain points and market trends which enable me to recommend design suggestions to improve customers' experience.

Through my work experience as a design researcher, a service designer and a UX designer, I have learnt to value the importance of empathy, collaboration and iteration. 

Work Experience

User Experience Researcher

November 2022 - Present

Majority of my work at I&M involves improving user experiences of customers who use various existing products of I&M.

  • Continuously conduct UX audit of I&M retail banking app (I&M On The Go - OTG) and provide recommendations

  • Design wireframes and Hi-Fi prototypes for testing with customers.

  • Test prototypes with users and synthesize findings to be recommended and presented to relevant team members.

  • Conducting qualitative research for proposed new products.

  • Collaborate with UI designers, design leads, project managers, product owners and developers to actualize design recommendations.

Education

Bachelor of Architecture

May 2013 - May 2019

Bachelor of Architecture is a two tier program that takes 6 years to complete.
The central discipline of this program is architectural design.

Certifications

Become a UX Designer from scratch

August 2021 - September 2021

Service Designer

November 2021 - November 2022

User Experience: The Beginners Guide

March 2021 - April 2021

While working as a service designer, I applied design thinking and human centered design methods in assisting organizations in different industries to streamline their own internal processes as well as design products and services catering to the needs of their  target audience.

  • Conduct research through in depth interviews and immersion.

  • UX audit on processes, products and services.

  • Persona development, customer journey mapping, service blueprinting, prototyping and testing.

User Experience Researcher

Skills

  • Design workshop facilitation

  • User Research

  • Usability testing

  • User flows

  • Wireframing

  • Prototyping

  • Collaboration

Tools

November 2021 - December 2021

I was contracted by Qhala Ltd to work as a UX Researcher and I was able to use in-depth interviews to conduct user research as well as conduct moderated and in person usability tests.

  • Recruitment of research participants

  • Synthesis and analysis of data to generate insights

  • Design reporting

  • Maze

  • Figma

  • Adobe XD

  • Adobe Illustrator

  • Notion

  • Miro

  • Jira

Referees

To be provided upon request

Design Research Fellow

May 2021 - October 2021

As a design research fellow who had just transitioned from architecture, this was an opportunity where I was able to apply human centered design methods in the discovery and design of social projects.

  • Conduct virtual and in person research through in depth interviews

  • Synthesis and analysis of data to generate insights

  • Ideation using HMW questions

  • Storyboarding

bottom of page